The Nonprofit Toolkit series of CyberEssays
indicates important concepts for dealing with tough economic times
Reality Check: Introduction to the Nonprofit Toolkit 
Don't Waste Money on Premiums!
Why public broadcasting premiums attract contributions and upgrades when used effectively ... and how to make them work for your station.
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Part 2: View / download PDF
Screen-printing - A Brief Explanation.
Since screen-printing is the process that applies your logo to most of the promotional products used by your nonprofit, why not spend 90 seconds to become the only person in your organization who can explain how screen-printing actually works?
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Standards -- Heaven & Hell
Printers and designers can accidentally mess up your organization’s graphic identity. They can do it on signs, pamphlets, solicitation letters, envelopes, exhibits, imprinted products, letterhead, TV spots, billboards, conference displays and so much more.
Don’t let them make ad-hoc decisions that get you in trouble. Adopt a graphic standards policy. Standardize and control the way your organization’s branding elements are presented with this tool. It can also protect your job.
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Six things nonprofits can learn from profits
Yesterday’s nonprofit heresies, originally articulated nationally by a marketing expert who left the publishing world to work in the public service sector, have become today’s common sense for the professional nonprofit manager. Here is an updated version of the groundbreaking essay Dick Taft wrote 35 years ago.
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The Core Relationship and Nonprofit Vulnerability
When buying branded products, there is a core relationship between quality and price. Given that reality, nonprofits are vulnerable to costly purchasing traps. We'll explain why.
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How Logos Define People
The pride-of-association dynamic makes people desire imprinted products which display personal affinities and commitment to your organization and its mission. This is the core principle underlying the use of logo products as contributor incentives.
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Don't Buy Products: Buy RESULTS!
To effectively use your promotional dollars, you must know what you are trying to achieve. Start the product selection process at the back-end – with a decision about intended results. Then work forward to budget allocation and product selection.
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What Your Mother Never Told You About the Graphic Standards Policy
Your organization’s branding elements are among its most valuable assets. Don’t treat them lightly unless your resume is up to date and your bridges are already burning. Graphic Standards and job security go hand in hand.
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Don't spend more. Just buy better.
Presenting four principles that will help you buy better without spending more.
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Selecting and training a vendor
Once a product with your logo is out in the hands of end-users, it is forever beyond your control. Yet it will affect your brand equity in ways that are helpful or harmful as long as it survives. Recognize this fact, and train your suppliers to understand your organization and its constituent-relations program. You need a vendor who will guide you into a good product choice, caution against a doubtful one and gladly gives up a sale to prevent you from making a costly mistake.
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Going "Green" with Your Premiums
It's either the responsible thing to do -- or the latest marketing hype. Either way, you need to know what it means to "go green" when talking about your premiums.
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Control Your Own Product Aspirations
When selecting products to be imprinted with your organization’s logo, your personal taste is much less important than you think. In fact, it may lead to disaster. And if it does, the disaster is yours.
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